The Northwest Mountain Minority Supplier Development Council (MSDC) on Tuesday confirmed dates for its three premiere events held annually for corporate/public agency members, certified minority business enterprises (MBEs) and guests.Read More
The Northwest Mountain Minority Supplier Development Council (MSDC) congratulates the winners and nominees of the 2016 Awards. . Starbucks won National Corporation of the Year for outstanding Supplier Diversity leadership in the Northwest Mountain region. The other nominees in the category were The Boeing Company, Nordstrom Corporation, T-Mobile USA, Inc. and Wieden + Kennedy, Inc. The award was accepted by James Hing, Global Category Manager Supplier Diversity for Starbucks Coffee Corporation who also won the Robert L. Ryan Advocacy Award, in honor of the Council’s founder Robert L. Ryan, for his exceptional contribution to the practice and advocacy of Supplier Diversity.
Wells Fargo and Company won Regional Corporation of the Year, besting Howard S. Wright; Intel Corporation; MUFG Union Bank; Northwest Natural Gas; Puget Sound Energy; Recreational Equipment, Inc. (REI); Vulcan, Inc. and Wyndham Worldwide Corporation. The award was accepted by Kashi Yoshikawa on behalf of Peter Lee, Vice President Supplier Diversity for Wells Fargo and Company.
Public Agency of the Year, presented to Martin Luther King County of Washington State, was accepted by Sandy Hanks, MPA, Business Development and Contract Compliance for King County. The nominees from this category were City of Portland, City of Seattle, Multnomah County, Oregon Department of Transportation and Oregon State University.
Two other Advocacy Awards were presented during the evening: the John A. Gilmore Advocacy Award to Darryl L. Russel of The Russell Group, a Council-certified MBE that best embodied his spirit of business engagement on behalf of minority entrepreneurs, and the Champion Advocacy Award to Tiffany Hamilton of Oregon Department of Transportation for her outstanding dedication to minority business development within the public sector.
For MBEs who have excelled in all aspects of business while demonstrating commitment to their communities and Supplier Diversity success, Supplier of the Year awards were presented to Jacqueline Alexander of Morale Orchards DBA KnowYourFruit.com; Frank and Penny Fukui of Woodburn Company; Billy Kumangai of Kalani Packaging, Inc. and David Groomes of U.S. Facilities, Inc.
The Awards were presented by Gary Sheneman of Microsoft, Board Chairperson for the Council; Dawncelie Johnson-White, Mistress-of-Ceremonies and Fernando Martinez at the DoubleTree Suites in Tukwila, Washington on March 11, 2016. The winners were selected from a roster of eighty five nominees submitted by corporations, public agencies and suppliers engaged in the practice of Supplier Diversity during the past year. Since the inception of the MSDC Awards, this year’s Awards Committee saw the most number of nominations ever received, indicating a remarkable improvement for minority business activity in the Northwest Mountain region which includes Alaska, Idaho, Montana, Oregon, Utah, Washington and Wyoming. However, there remains a need for more involvement and better programming from corporations and public agencies.
The importance of enforcing Supplier Diversity and Minority Supplier Development was reinforced by Keynote Speaker, Daniel C. Fleming, Vice President and Partner of Wong Fleming, Attorneys-at-Law, a WMBE-certified national law firm representing Fortune 100 corporations. Fleming provided historical and current perspectives on diversity and how it plays a major role in decisions made by leaders in both public and private organizations. He cited flawed human judgement as an obstacle in the progression of diversity and that it limits minorities from employment and business opportunities. “The prevailing challenge to supplier diversity is not the lack of qualified minority suppliers but the lack of access to equal opportunity,” he said.
The final award of the evening, the President’s Award, was presented by Council President and CEO, Fernando Martinez to Trio Group, a nationally-certified MBE with a full range of marketing communications capabilities.
Being named National Corporation of the Year at last month’s Northwest Mountain MSDC Awards Dinner was just another feather in Microsoft’s cap.
The longtime Council Corporate Member and supporter has won several awards for supplier diversity through the years, from organizations such as the Council and Astra Women’s Business Alliance. The National MSDC also honored Fernando Hernandez, Microsoft’s director of supplier diversity, with a Robert M. Stuart Leadership Award last May.
Hernandez oversees the company’s supplier diversity program, which currently spends $2.1 billion on 1,450 vendors owned by minorities, women, the disabled, and veterans. Since taking the position in 2006, Hernandez has nearly quadrupled Microsoft’s spend on diverse suppliers and led Microsoft’s journey to the Billion Dollar Roundtable in 2008.
“Supplier diversity is good for Microsoft because it aligns with where Microsoft wants to go,” Hernandez said. And where Microsoft wants to go is to the emerging markets globally and the ethnic markets domestically, which tend to be trendsetters.
“If done well, supplier diversity helps you engage those markets,” he added. “You can bring in people who have the cultural sensitivity to help you in the research, manufacturing, marketing, and so forth. And those markets feel more comfortable if they know that the people on the other side understand them and can engage them.
Under Hernandez’s leadership, the program has gone international, with a presence in countries including South Africa, China, Australia, Canada, and the United Kingdom; established partnerships with treasury services, community banks, and legal providers to support suppliers; and holds annual hackathons for university students and for female programmers.
Hernandez next aims to take the program “to the next level” in spend, venture into more nontraditional initiatives, plan a “Shark Tank”-like business competition, and focus on other diverse populations such as gay- and lesbian-owned suppliers. “This is a good time to make the issue of supplier diversity resonate in corporate America,” he said.
The Northwest Mountain MSDC has long been “a strategic partner and feeder pool to bring in qualified MBEs for us,” he said. “What’s been transformative for me is to work with the ‘other Fernando’ [Council President & CEO Fernando Martinez]. It’s a really good partnership because his approach, having worked in corporate America for a long time, is a very strategic and thoughtful way of going to market. He’s garnered the respect of us and other corporations.”
The Council has also provided Microsoft with opportunities to truly engage with MBEs. Hernandez is a frequent speaker at Council workshops and, with Martinez and Board Chair Diane Lin, moderated the most recent CPO Summit.
“Microsoft is a national leader in supplier diversity. The two reasons for this position are the support for this program by Microsoft executives and Fernando Hernandez’s experience, strategic alignment, collaboration, planning, inclusion, execution, and, most importantly, creativity,” Martinez said.
With his experience in procurement and supplier diversity, Hernandez is qualified to give his fellow Corporate Members and MBEs some advice. Corporations, he said, should “approach this space like you would any other business. What is the business balance? What is the strategy? Why are you doing this? Is it just compliance or are you enlightened and you understand the customers of the future?”
Corporations need an executive champion to put together a program, procedures, policies, and goals that have the support of the CPO. Then, they need to “be triangulated with the people on the business side, to own the goals,” he said. Externally, they “have to have a person who is passionate about serving people in the community.”
MBEs, on the other hand, need to “really identify how they should differentiate their firm,” Hernandez said. MBEs should identify goals and targets that are realistic to their capacity. “You have to understand who you’re going after and why—understand your product and services and what the differentiator is. Understand the corporate strategies. The closer you have your alignment, the better it is.” And, he added realize that corporate supply chain executives tend to be risk averse. “If you’re smart, you go in and you allay risk,” he said.
“If we—the corporations—really choose to embrace these suppliers as strategic partners, they will give us the best that they have to offer,” Hernandez said.