The second session for “Building an Effective Marketing Process” a 3-part MBE Development Series was held in Tukwila, Washington on November 3rd, 2017 from 9:00 AM to 12:00 PM. The series was presented by Northwest Mountain Minority Supplier Development Council and Wells Fargo Bank, N.A. Designed to streamline Council-certified minority business enterprise (MBE) branding, marketing, advertising, publicity and target market engagement, the discussion focused on using websites and social media to promote and grow their business. Fernando Martinez, President and CEO of Northwest Mountain MSDC moderated the discussion.
- Dennis Brooks, President, Trio Group
- Daniel Sung Park, Founder, Eclaro International
- Jeff Quint, Executive Vice President, Trio Group
The panel reviewed participant websites prior to the session and provided constructive feedback and examples on how to increase online presence and improve effective storytelling through rich media.
The panelists covered the fundamentals of online marketing:
- Social media
Participants consisted of an enthusiastic group of MBEs. As with previous sessions, participants expressed positive feedback and anticipation for the third and last session on November 17th, 2017.
To learn more, visit www.nwmtnmsdc.org/bemp.