The Council


Fernando Martinez

President and Chief Executive Officer


Fernando Martinez leads the Northwest Mountain MSDC as President and CEO. He is responsible for helping develop minority business enterprises (MBEs) into organizations that can support the specific needs of the council’s corporate and public agency members. With over 30 years of experience in sales and operations, Fernando has managed and led business units within Washington Mutual Bank, Xerox, Starbucks, and Westin Hotels. Fernando holds a Bachelor of Science from the University of Texas, El Paso and a Master of Business Administration from the University of Phoenix. His leadership skills have resulted in successful collaboration between operations and sales to continuously deliver growing year-over-year efficiencies, revenue, and profits.  To reach Fernando via e-mail, please use


Mayra Rivera

Manager of Operations


Mayra Rivera is the Northwest Mountain MSDC's Manager of Operations. She is a working mother of two who enjoys spending time with her family. She began as a temporary employee with the council in the latter part of June 2007, and became full-time employee later that year. She is fluent in Spanish, and brings to the council an extensive background in retail management, payroll, recruitment and office administration. She assumed the duties of Certification Manager for four years until her new role in operations. She assisted in implementing MS Project to streamline council activities. Photography, dance and art are some of her many hobbies and interests.  For inquiries on MBE Certification, Annual Sponsorship and general Council information, please contact Mayra at


Alex Llorente

Manager of Corporate Services, Marketing and Communications


Alex Llorente is the Northwest Mountain MSDC’s Manager of Corporate Services, Marketing and Communications. He manages campaigns to enhance and promote the Council’s services, events and year-round activities, while ensuring best value for members and sponsors.  He is the former Marketing Director of Balita Media, Inc. where he launched the US Asian Post, worked on numerous community projects and supported the American Heart Association, Walk Now for Autism Speaks, A3M and other nonprofits. He began his marketing career as Marketing Assistant of Jollibee Foods Corp. while pursuing B.S. in Business Administration, Maj. Accounting from Holy Angel University, Philippines.  His previous positions were Senior Accounts Manager of Filipino Press, Executive Assistant of Harris Shepard Public Relations, Inc., Sales and Operations at Tiffany & Co. and a professional DJ. Alex enjoys multicultural marketing, web development, copy writing and graphic design. For inquiries regarding Corporate/Public Agency Member Services, Events, Marketing and Communications, please contact Alex at