TDW+Co Receives Honors, Rebrands in 2015

Northwest Mountain MSDC-certified MBE TDW+Co has a lot to celebrate this holiday season.

The ad agency was recently named the number-one “Fastest-Growing Minority-Owned Business” in the region by the Puget Sound Business Journal. The ranking was based on TDW+Co’s revenue growth between 2012 and 2014: from $1.7 million to $7.6 million, 347 percent.

This honors caps off a year for TDW+Co that includes multiple awards, expansions, and a complete renaming and rebranding in the spring.

Formerly known as T.D. Wang Advertising Group, TDW+Co is a full-service, cross-cultural and multicultural marketing and advertising agency. The longtime Council-certified MBE was founded in Seattle and now, at 35 employees, has additional offices in Los Angeles and New York. Its clients represent the private, public, and nonprofit sectors and include Verizon, Waste Management, Pacific Gas & Electric, and the White House Initiative on Asian Americans and Pacific Islanders.

TDW+Co was known by its previous name for more than 10 years, but in April, Founder and Principal Tim Wang launched the new brand. “Our agency has always been more about a team rather than any one individual, so this rebrand more accurately represents who we are, what we do, and our future in cultural marketing,” he said at the time. The new name was accompanied by a new logo and redesigned website.

Three months later, TDW+Co both moved into new headquarters in the heart of downtown Seattle and officially established a New York presence with leased office space and the hiring of New York-based staff. “It's been a dream come true to be able to open a shop within a community that defines urban trends,” Wang said. “It speaks to our commitment to understanding our diverse communities and where we can make the greatest impact, while being even more available to our dedicated client partners.”

In the meantime, TDW+Co was recognized by its peers in numerous industry awards: Gold Award for Best Multicultural Event Campaign, EventMarketer Ex Awards; Gold Award for Branded Content Campaign of the Year, 3AF Creative Excellence Awards; Finalist for Best Campaign, 2015 Augmented World Expo’s Auggie Awards; four Pulse Awards, from the Puget Sound Chapter of the American Marketing Association; and category winner for Best Asian campaign, ANA Multicultural Excellence Awards.

Wang says the company started off the year wanting to make it an amazing one in all aspects and has accomplished that. The new offices and the awards “are all great things, but it’s just a testament to the way that we do business, our philosophy, the way that we operate, and the way that we treat others,” he said. “It wouldn’t be possible if it weren’t for our partners along the way, including our team members” and supporters such as the Council.

Council President and CEO Fernando Martinez has helped TDW+Co to grow. “I consider him a mentor, an advisor, and a personal friends,” Wang said. “His heart for minority business is undeniable and we have been a direct recipient of his leadership, his insight, and his experience.”

“The Council has been very gracious in extending its network not only of corporations but also suppliers with whom we can potentially collaborate,” he added. “The Council’s level of effort in being able to connect the dots for us has been meaningful.”

“Working with TDW+Co and observing how it has grown—from T.D. Wang Advertising to TDW+Co—over the last eight years has been a great experience for us at the Council. Observing how smart, diligent, and hardworking Tim has been in approaching TDW’s growth is very rewarding to us,” Martinez said. “Our reward is in believing the Council was able to provide support and contribute to a fraction of that growth. Tim and his team deserve all the accolades they have received and will continue to receive in the future.”

Wang said, “Be on the lookout for greater things to come from TDW+Co.”

For more information about TDW+Co, visit www.tdwandco.com