MBEs meet Marketers at Session 1 of Marketing Series

Dennis Brooks and Jeff Quint (Trio Group), Jason Dittmer (GSBA) and Carl Gipson (AT&T)

Dennis Brooks and Jeff Quint (Trio Group), Jason Dittmer (GSBA) and Carl Gipson (AT&T)

The Northwest Mountain Minority Supplier Development Council and Wells Fargo Bank, N.A. presented “Building an Effective Marketing Process” a 3-part MBE Development series designed to streamline Council-certified minority business enterprise (MBE) branding, marketing, advertising, publicity and target market engagement. The first session was held in Tukwila, Washington on October 12th, 2017 from 9:00 AM to 12:00 PM.

Piilani Raper (Alliance West Insurance), Andrew Prentice (nutpods), David Howerter (Alliance West Insurance), Stephanie Hurley (nutpods) and Allie Caley (Magellan Architects)

Piilani Raper (Alliance West Insurance), Andrew Prentice (nutpods), David Howerter (Alliance West Insurance), Stephanie Hurley (nutpods) and Allie Caley (Magellan Architects)


Northwest Mountain MSDC President and CEO Fernando Martinez moderated the discussion with panelists Carl Gipson, Director, External Affairs of AT&T, Inc.; Jason Dittmer, Director of Marketing and Communications of Greater Seattle Business Association (GSBA); Dennis Brooks, President, and Jeff Quint, Executive Vice President of Trio Group.
The panel provided presentations, case studies and printed materials for the participants, and led proactive conversations with the audience during the Question and Answer portion. 

Mary Svendsen (TokuSaku Consulting) and Barbara Ohno (Ohno Construction)

Mary Svendsen (TokuSaku Consulting) and Barbara Ohno (Ohno Construction)

The discussion covered the fundamentals of marketing:
•    The value of marketing
•    Setting your marketing budget
•    Effective branding

18 participants attended the event, representing 14 MBEs engaged in insurance services; construction, engineering and architecture; language and translation services; embroidery; business consulting; signs and promotions; technology services and solutions; staffing; food industry; and fresh flower distribution.  
The audience consisted of business owners, upper-level management and marketing professionals.


Participants expressed positive feedback and shared their anticipation for the second session which will be held on November 2nd, 2017. The third and last session will be held on November 17th, 2017.

To learn more about "Building an Effective Marketing Process," visit the event website, www.nwmtnmsdc.org/bemp.

Ilona Lohrey (GSBA) and Rani Bal (Signs Now Washington)

Ilona Lohrey (GSBA) and Rani Bal (Signs Now Washington)

Chris Barrios (Nvelup Consulting) and Jason Brown (LDC, Inc.)

Chris Barrios (Nvelup Consulting) and Jason Brown (LDC, Inc.)

Supplier Diversity presentation at ISM

SEATTLE, WASHINGTON (October 16, 2017) -- Northwest Mountain MSDC President and CEO rendered a presentation on Supplier Diversity at the 74th Annual Pacific Northwest Purchasing Conference hosted by the Institute for Supply Management (ISM).  

The presentation contained essential information for procurement executives to understand the definition, importance and effective management of supplier diversity.  The full presentation is available for viewing on the Council website, www.nwmtnmsdc.org/supplier-diversity-presentation.

Fernando Martinez at 74th Annual Pacific Northwest Purchasing Conference

Fernando Martinez at 74th Annual Pacific Northwest Purchasing Conference

Presentation Highlights:

  • 3 Dimensions of Diversity 
  • Supplier Diversity Defined 
  • What is and is not Supplier Diversity? 
  • Why is Supplier Diversity Important? 
  • Busting the Minority Business Enterprise Myth 
  • Tools to Manage Supplier Diversity Well 

To request a PDF version of the presentation, please contact the Council at 253-243-6959.

2018 Applications Now Open University of Washington Business Growth Collaborative

bgc.jpg

Management education program designed to accelerate the growth of small-and medium sized businesses

This program will accelerate the growth of companies through management education leading to the development of strategic growth plans and the development of CEO-to-CEO networks that will open new business opportunities.

Program benefits include:
• Development of three year strategic growth plans assisted by business experts and
  fellow company owners
• Access to consulting teams of business students to work on strategic projects for
  your company
• Networking opportunities with business experts, lenders and potential customers
• Management education classes including finance, branding, and business strategy
• Creation of a CEO-to-CEO community to provide owners a “mini-board of directors” 
   to help make critical decisions

For more information and to apply click on the link below

http://bit.ly/businessgrowthcollaborative

Priority application deadline is November 22, 2017

A limited numbers of scholarships are available, so please apply today.