President and CEO, Northwest Mountain MSDC
A seasoned business executive with more than three decades’ experience in sales and operations, Fernando Martinez has been President and CEO of the Northwest Mountain Minority Supplier Development Council since 2008.
Fernando leads the Council’s growth and economic impact upon minority businesses in the Northwest Mountain region. He is responsible for helping develop Minority Business Enterprises into companies that can meet and support the specific needs of the Council’s corporate and public agency members. Fernando works with Council members to identify opportunities and integrate minority suppliers into their strategic supply chains, with the objective of improving customer value through improved customer satisfaction.
From 2013 to 2014, Fernando was Chair of the National MCSD’s President’s Council, leading 36 regional Council presidents through a national strategic restructure. He currently serves as a member of the City of Seattle Mayor’s WMBE Advisory Committee and the Airport Retail and Dining Advisory Committee. He was recently invited to review Seattle-Tacoma International Airport’s initiatives to recruit MBEs in retail and restaurant opportunities.
Prior to joining the Council, Fernando led and managed business units within companies such as Xerox Corporation, Starbucks Corporation, Westin Hotels & Resorts, and the former Washington Mutual, Inc. His work resulted in successful collaborations between operations and sales and delivered year-over-over increases in efficiencies, revenue, and profit. Fernando has a Bachelor of Science from the University of Texas at El Paso and an M.B.A. from the University of Phoenix.
Learn about MBE Certification and Supplier Diversity on the Council website.
Fernando leads the Member Panel as Moderator at "Preparing for Effective Engagement" 3-Part MBE developement series.