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Register for this Series - Includes 3 sessions: Oct. 12, Nov. 2 and Nov. 17, 2017 (9 AM - 12 PM)

Introducing a 3-part marketing series designed to streamline Council-certified minority business enterprise (MBE) branding, marketing, advertising and target market engagement.  Open to corporate/public agency members to share best practices in publicity, marketing and advertising.  Presented by the Northwest Mountain MSDC, Coca-Cola Company and Wells Fargo Bank, N.A.  Registration is free.


Session 1

What Does Marketing Mean to You?

Topics: "Core Competencies"

  • The Value of Marketing
  • Setting Your Marketing Budget
  • Effective Branding

Guest Speakers:

  • Subject Matter Experts in Marketing, Advertising and Public Relations

 

Date & Time:

  • October 12, 2017
  • 9:00 AM - 12:00 PM

 

Venue:

  • Southcenter Corporate Square, Conference Room, 635 Andover Park West, Tukwila, WA 98188

Session 2

Does Your Marketing Plan Support Your Overall Strategy?

Topics:  "Marketing Mix"

  • Website
  • Social Media
  • Advertising

Guest Speakers:

  • Subject Matter Experts in Web/App Development, Web/Graphic Design, Social Media and Advertising

 

Date & Time:

  • November 2, 2017
  • 9:00 AM - 12:00 PM

 

Venue:

  • Southcenter Corporate Square, Conference Room, 635 Andover Park West, Tukwila, WA 98188

Session 3

What Does Success Look Like?

Topics: "Cream of the Crop"

  • Planning a Successful Campaign
  • Leveraging Your Network
  • The Future of Marketing

Guest Speakers:

  • Subject Matter Experts in Marketing, Advertising and Public Relations
  • Representatives from National/Global Brands with Powerful Marketing Campaigns

 

Date & Time:

  • November 17, 2017
  • 9:00 AM - 12:00 PM

 

Venue:

  • Southcenter Corporate Square, Conference Room, 635 Andover Park West, Tukwila, WA 98188

The Value of Honest Opinion

The Northwest Mountain MSDC offers the opportunity for series participants to submit their branding materials, website, social media and marketing collateral for anonymous and constructive feedback.  This will give MBEs seeking to improve their brand and public image unbiased input from their target market and experts in the field.  This is an optional benefit open to Council-certified MBEs only.

Due Dates for MBEs

Website, Blog, & Social Media Info

Upon registration.

Register here.

Samples of Branding Materials

October 20, 2017 | 5:00 PM

Submit here.

Samples of Marketing Materials

November 6, 2017, 5:00 PM

Submit here.


Capabilities Statement & Introductory Communication

This series is the second phase of the Council's 2017 MBE Development Plan.  The first phase of the plan was completed in June 2017, with the theme "Building an Effective Capabilities Statement & Introductory Communication."  Having an effective capabilities statement at the core of your marketing plan builds a strong foundation for your marketing strategy and promotional campaigns.  To read about important information from our Corporate/Public Agency members on how to build a strong capabilities statement, view the press release.